I am currently laying out the next issue of Accounts*, the economic sociology section’s newsletter, and I just had to decide how to format book reviews. Lacking any clear reason for choosing one of the infinitely many similar options, I decided to go ahead and just take AJS’s style for book reviews and modify it for two columns. Why AJS? High status, easy to find reviews in JStor. Is this mimetic isomorphism, pure and simple? Or, to add another twist, is this a better example of the performativity of organizational theory, because I was thinking about DiMaggio and Powell while I was copying the form?

* Look for the next issue sometime in the coming week or two!